Victoria Island, Lagos, November 22, 2022 – ALAT By Wema, Nigeria’s first fully digital bank, has announced the launch of the ALAT Your Plug campaign, offering users of the ALAT app and debit card a massive Discounts for Fridays and Cyber ​​Mondays 2022.

The ALAT Your Plug Campaign will last until the end of November 2022 and will focus on all aspects of young people’s lives, including health, entertainment, food and fashion.

Those who shop with the ALAT debit card, as well as those who use the app to shop on Black Friday and Cyber ​​Monday, will get the discount. Shoppers and users of the platform will get rare and smart deals on food, fashion, apparel, tech, fitness and wellness items from ALAT Rewards. There will also be discounts at restaurants, supermarkets and clubs.

To participate in the #ALATYourPlug campaign, potential shoppers must first download Join ALAT TRYBE tool(available on Google Play or the Apple Store), open an account and use your bank’s debit card to shop on Black Friday and Cyber ​​Monday.

Users are also invited to interact with the bank through its social media pages Facebook, Twitter and instagram. Live updates will be shared on Twitter, and live sessions with food, fashion, fitness and tech experts have been scheduled on Instagram so fans and users can better understand available deals and how to make the most of them.

ALAT By Wema is Nigeria’s first fully digital bank dedicated to supporting young Nigerian businesses. Earlier this month, it won the Best Mobile App Award overall for 2022 from the Nigerian FinTech Awards. In its first year, it amassed over 250,000 customers and closed with N1 billion in savings account deposits.





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